From Craving to Craze: How the Viral “Dubai Chocolate” Bar Took Over the World🌍

It all started with a craving.

When Sarah Hamouda, co-founder of FIX Chocolatier, was pregnant, she found herself longing for the rich, nostalgic flavors of Knafeh — the iconic Middle Eastern dessert made with shredded pastry, sweet cheese, pistachios, and syrup. But instead of sticking to tradition, she innovated. The result? A viral chocolate bar that started in Dubai and has since taken over TikTok — and the world.

Introducing “Can’t Get Knafeh of It” — The Original Dubai Chocolate Bar

Lovingly named Can’t Get Knafeh of It, this bar is a decadent fusion of milk chocolate, creamy pistachio filling, tahini, and a crispy filo pastry center. Handmade in Dubai with premium ingredients, it offers a rich, layered experience that blends flavor and texture like no other chocolate bar on the market.

Released in 2022, the bar quickly became a local favorite. FIX Chocolatier launched it exclusively through a delivery app, releasing limited quantities for just two hours a day — and it usually sells out within minutes. With its viral appeal and eye-catching design, it wasn’t long before social media took notice.

From Dubai to TikTok Fame: How the Chocolate Bar Went Global

The breakout moment came in 2023, when TikTok creator Maria Vehera shared a review raving about the taste and crunch of the chocolate. The video racked up nearly seven million likes, sparking a global obsession with what users now call the “Dubai chocolate bar.”

Soon, lookalike versions appeared across UK supermarkets — from Lidl and Waitrose to Morrisons and even Lindt. While these imitations offer more accessible price points (starting at £4.99), fans agree that nothing matches the handmade luxury and flavor depth of the original bar from FIX Chocolatier, which sells for around £15.

The Secret Behind the Sensation: Premium, Handmade, and Dubai-Born

Run by husband-and-wife duo Sarah Hamouda and Yezen Alani, FIX Chocolatier began with just one employee and a few orders per day. Today, the team has grown to 50 people handling over 500 daily orders, with fans across the globe eager to get their hands on this viral treat.

Everything about the bar is done with intention: hand-picked pistachios, small-batch production, and a meticulous multi-step process that involves baking, molding, and layering — all to recreate the Knafeh-inspired crunch and creaminess.

“My mother used to make Knafeh,” Alani shares. “This bar is my own way of capturing that tradition with a modern twist.”

Where to Buy the Dubai Chocolate Bar: Lepaon Chocolatier

While FIX Chocolatier may have started the trend, Lepaon Chocolatier in Dubai offers a standout experience for those seeking a luxury chocolate version of the viral Knafeh bar. Known for its artisanal approach, Lepaon elevates the trend with elegant packaging, handcrafted quality, and global shipping options.

Whether you’re visiting Dubai or shopping online, Lepaon Chocolatier brings this sweet sensation to chocolate lovers around the world.

Ready to Taste the Viral Sensation?

Whether you're a food trend fanatic or simply a chocolate connoisseur, the Dubai chocolate bar is more than just a dessert — it’s a cultural phenomenon.

✨ Shop now at Lepaon Chocolatier or visit their Dubai boutique to experience the magic for yourself.